How Crown & Quartz's site was made, and the craft behind it.
Crown & Quartz is a London-based luxury watch specialist — buying, selling and sourcing Rolex, Audemars Piguet and rare collector pieces for clients across the UK and worldwide. The challenge: build a website that feels as refined and trustworthy as the business itself.
Every element was born from the client's own brand. The colour palette comes directly from their logo — deep green-black, warm champagne, muted gold. The typeface pair (Cormorant Garamond for headlines, Montserrat for body) was chosen to echo the logo's luxury serif roots while maintaining clean readability.
The signature hero moment — a watch dial that "ticks" as you scroll — came straight from the client's creative brief. It's not just motion for motion's sake: it's a metaphor for the pace of work. Most deals at Crown & Quartz move faster than you'd expect.
This is a hand-coded WordPress theme, built with no page builder. That means full design control, clean code, and the speed you need when dealing with collections of premium products and real client photography. Real photos — 84 genuine shots of watches and their provenance — replace stock imagery.
The site uses Lenis for buttery-smooth scrolling and GSAP for scroll-triggered reveals. Every animation respects the prefers-reduced-motion setting so users who need it can browse without distraction.
This site exists to convert thoughtfully — click-to-call buttons and clear enquiry paths are woven throughout. There's a real contact form (backed by Web3Forms), FAQ schema for search visibility, and LocalBusiness schema so Crown & Quartz shows up in maps and rich results.
The footer isn't just admin: it's the final word on trust, with accreditations front-and-centre and a genuine "Built by Kent Web Design" credit that links back to our work.
Crown & Quartz was built by Kent Web Design, a web design agency in Kent, UK. We build bespoke WordPress sites for luxury brands, premium trades, and ambitious local businesses. If you're looking for a site as thoughtful as your business, get in touch.